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• 10-day return or money-back guarantee.
• 100% Original Product.

Enjoy 8K1 pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye.

• See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world.
• Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful.
• Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth.
• By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow.
• Whatever the content or source, you'll enjoy entertainment close to 8K resolution with XR 8K Upscaling.
• XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen.
• XR Smoothing creates smooth, natural 8K pictures as you watch, without the "banding" that can occur on other TVs.
• Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you'll have the advantage in shooting, sports and high-performance games with instant on-screen action.
• For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture.