Elevate your hair care routine with Potent Aloe + Bamboo shampoo and conditioner to strengthen and hydrate your dry hair, while making it smooth and manageable. 6x more Aloe Vera* and it's free of sulfate and other harsh chemicals, like parabens and colorants, maintaining the highest product safety standards. Herbal Essences partnered with leading plant scientists at Royal Botanic Gardens, Kew to unlock the power of real Aloe Vera - hand-picked, sustainably sourced from fields of Mexico. Potent Aloe collection bottles are 100% recyclable and made up of 25% recycled plastics. Also, Herbal Essences is endorsed as PETA cruelty-free brand, aiming to put an end to animal testing. Sulfate Free Potent Aloe collection is color-safe and pH-balanced, gentle enough to use every day, even on color-treated hair, while also helping to smooth frizzy hair.