SO-GENTLE™ has been tested to ensure extreme mildness by in vitro methods - A NON-ANIMAL TESTING PROCEDURE. It is an exceptionally mild, conditioning Hypo-Allergenic Shampoo that is ideal for allergy prone dogs, cats, puppies and kittens. This pure and natural shampoo cleanses thoroughly, effortlessly, without stripping natural protective oils from skin and coat. Gives the coat a beautiful, healthy sheen. Offers outstanding mildness. Rinses quickly and completely, leaving no irritating residue. Contains cleaners of Coconut, Palm Kernel and Corn Oils derived from renewable and biodegradable sources. Free of perfumes, dyes, parabens, thickeners and common allergens. Safe to Use with Topical Flea and Tick Treatments. Recommended by Top Breeders and Professional Groomers Worldwide. Cruelty Free - Soap Free.