This Shampoo Is Known For Its Great Optical Brightening Ability. Magnifies Any Color Coat,Great AtWhiteningWhite Or Amplifying Black. DilutesUp To 16:1 Enhance The Color And Make The Pet'S Coat Radiate With Brightness. The Non-Toxic Solution Amplifies The Coat'S Color And Adds Moisture To The Skin And Coat. A Great Shampoo For All Breeds And Coat Colors. Contains A Non-Toxic, Biodegradable Blend In A Proprietary Mild Shampoo Base With Aloe Vera, Optical Brighteners, Panthenol, Vitamins A, D, And E, Herbal Oils, And Light Fragrance. Ph Balanced.