This mild shampoo with its gentle cleansing action is used especially as a head or facial shampoo. Gently cleanses the skin and coat, leaving a pleasant berry scent that lasts for days. Safe for puppies and kittens. Dilutes up to 16:1 Mild and gentle for our furry friends. A great tearless shampoo to use around the face and head to get those tough areas clean. Pair with Nature's Specialties Berry Blast Cologne or Barkle & Shine Waterless Foam to prolong the fresh berry fragrance. Contains: A Non-Toxic, Biodegradable Blend in a Proprietary Mild Shampoo Base with Aloe Vera, Panthenol, Vitamins A, D and E, Essential Oils, and Light Fragrance. pH Balanced