• Vastly more contrast and incredible colour accuracy
• OLED delivers brighter brights, darker blacks and higher resolution for everything you look at
• New wide camera brings in 27% more light
• Ceramic shield with four times better drop performance
• Facetime is available on the product & would be accessible in regions where facetime is permitted by telecom operators

The iPhone is a line of smartphones designed and marketed by Apple Inc. These devices use Apple's iOS mobile operating system. The first-generation iPhone was announced by then-Apple CEO Steve Jobs on January 9, 2007. Since then, Apple has annually released new iPhone models and iOS updates. As of November 1, 2018, more than 2.2 billion iPhones had been sold. As of 2022, the iPhone accounts for 15.6% of global smartphone market share.The iPhone was the first mobile phone with multi-touch technology.Since the iPhone's launch, it gained larger screen sizes, video-recording, waterproofing, and many accessibility features. Up to iPhone 8 and 8 Plus, iPhones had a single button on the front panel with the Touch ID fingerprint sensor. Since iPhone X, iPhone models have switched to a nearly bezel-less front screen design with Face ID facial recognition, and app switching activated by gestures. Touch ID is still used for Apple's currently-produced iPhone SE series.The iPhone is one of the two largest smartphone platforms in the world alongside Android, and is a large part of the luxury market. The iPhone has generated large profits for Apple, making it one of the world's most valuable publicly traded companies. The first-generation iPhone was described as a "revolution" for the mobile phone industry and subsequent models have also garnered praise.The iPhone has been credited with popularizing the smartphone and slate form factor, and with creating a large market for smartphone apps, or "app economy". As of January 2017, Apple's App Store contained more than 2.2 million applications for the iPhone.The iPhone is generally regarded by security experts as more secure against common malware than Android.Less than 1% of mobile malware targets iOS.In 2016, researchers discovered the Pegasus suite of exploits targeting iOS and Android, which led to significant international media coverage.Some Pegasus exploits are zero-click, meaning that they can fully compromise the device with no user interaction, for example by sending a malformed iMessage to the user that would not even trigger a notification.Pegasus can collect most data, including chats, passwords, and photos, and can turn on the phone's microphone and camera remotely.Prominent victims of Pegasus include Jamal Khashoggi, and numerous activists, businessmen and politicians.Pegasus has been widely used since 2011,and is still used by law enforcement and governments as of July 2022.